MALAYSIA TRULY ASIA

SUMMARY

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Our team worked with the U.S. and Canadian offices of Tourism Malaysia to successfully raise awareness of Malaysia as a destination and ultimately increase tourist arrivals. Public relations efforts focused on one-to-one outreach to journalists, bloggers, influencers and production studios. In order to generate authentic travel writing we hosted curated media familiarization tours that provided members of the media to experience the destination first hand. Advertising campaigns hinged on a tactical-based strategy and creative that had a compelling call to action. Efforts included co-ops with industry partners, cost-effective digital marketing, and email blasts. Our team also created and managed the strategy and content for all the social media accounts including Facebook, Twitter and Instagram. Additionally, SAESHE provided event and tradeshow planning which encompassed tradeshow booth design, press outreach, and cocktail event planning.