SMOOTH AS SILK

SUMMARY

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THAI Airways worked with our team to increase awareness of the national air carrier of Thailand within the U.S market. Our scope of work included advertising campaigns and website development with booking engine integration. Advertising campaigns encompassed traditional mediums such as print, outdoor and TV, and as the advertising landscape evolved, our team strategized alongside our client to include digital into their advertising mix. We also helped build a website that had a booking engine that integrated into the global ticketing system and included relevant information for American travelers. To further reach travelers we launched a monthly e-newsletter and managed the U.S. version of the U.S. Facebook page. Public relations efforts including hosting media familiarization trips to promote their flight service to Bangkok. Our team also organized a float for Thai Airways in the Rose Parade. Other events included an opening of a New York gateway and a brand partnership with Mercedes.