SUMMARY

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We partnered with the City of Pasadena and the Art Center College of Design to develop a campaign and messaging for the Real Change Movement. The branded program helped inform the public about the issue of homelessness and increase awareness and raise funds for services to assist the homeless population. Our work included brand identity, website development, advertising campaign, and social media management. To kick off the launch and unveiling of the repurposed and branded parking meters turned donation meters, we hosted a press conference with local media and key community stakeholders.