SUMMARY

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Our team helped introduce the Korean-owned snack brand to the U.S. market. The launch of the Cosomi Cookie-Cracker and Choco Pie products in a new market included an integrated media relations plan, social media, community event outreach, and a corporate sponsorship with the Los Angeles Dodgers. One of the key goals was to create an interactive Facebook page to build and engage a U.S. fan base. To further increase consumer demand our team also developed and placed ads in the Dodger stadium which was supported by the sponsorship we secured with Adrian Gonzalez of the LA Dodgers. The website created for the included a custom interactive map and information on how to purchase the product.