Marketing strategies that utilize only digital media bring the most “bang for the buck” for businesses with small marketing budget. While they will deliver high a ROI in the short term, having a comprehensive marketing strategy which includes utilization of traditional media will have a positive impact on brand building for the long term. That is because ad message recall tends to be higher from exposure through traditional media such as billboard, TV, radio, and print. So, you would certainly benefit from exploring a variety of media options depending on your marketing objective.