SUMMARY

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Dirty30 was an in-house agency brand that gave us the opportunity to experiment with emerging technologies and test new ideas within the retail market. Dirty30 was a brand that focused on fashion-forward yet affordable dresses for women. Most importantly, launching this brand provided everyone on our team the perspective that comes with running a business. Together as a team, we came up with a business plan, curated products, conducted photoshoots, built a website, and marketed the products via digital advertising. We also worked with fashion bloggers to introduce the brand and gain consumer trust.