The role of PR has changed as the media landscape shifted from traditional to digital and social. It’s not just about pitching company created contents to editors anymore. It’s about actively engaging consumers with relevant brand messages and encouraging them to share their own stories and experiences. Well thought out PR strategies will support your company’s SEO efforts, resulting in more traffic to your website and blogs,
as well as increasing brand awareness.
We identify story angles for your business that are most likely to generate interest among mainstream and social media. Then customize our pitches to grab the attention of those busy editors, bloggers, and vloggers. We also develop highly effective off-line events where you can have in-person engagement with your target consumers.